Our Story

Pop Goes the Waffle was founded in St. Petersburg, FL in 2017. We are an innovative waffle company dedicated to providing exceptional savory and sweet waffles direct to our customers in Tampa Bay and to everyone else via nationwide shipping.

Founder and Chief Waffle Officer (CWO)

​Sara Gerald Fludd has been utterly besotted with waffles since she took her first bite of an Eggo in kindergarten. Since then, she has been on a quest to waffle virtually everything. Her favorite Mother’s Day gift, a Belgian waffle iron, led her to push the boundaries of waffleology, creating many of the menu concepts featured today.

Sara is a native of South Carolina who has lived in Maryland, Georgia, Southern California and Connecticut. Sara, husband Rod, daughter Rachel and pets relocated to St. Pete in 2017 to pursue warmer climates and bigger dreams, and they have no regrets.

Media Mentions

See Pop Goes the Waffle in the news.